// Case study
İşimiz Temizlik: 963 leads in 7 weeks
We took a cleaning company with no website at all and turned it into a business that receives customer leads from Google every day, within 7 weeks.
- Industry
- Cleaning services (home, office, post-construction), Istanbul
- Services
- Website, conversion tracking, Google Ads
- Period
- 18 August – 8 October 2026
- Result
- 963 leads · 20 TRY per lead · ~190 new customers
Starting point
İşimiz Temizlik provides home, office and post-construction cleaning across Istanbul. When we started working together, the business had no website and no domain. Every job came through word of mouth.
Word of mouth is great, but it makes growth unpredictable. Thousands of people searching Google for "home cleaning" or "office cleaning" never saw İşimiz Temizlik.
What we did
- 01
Website
A fast, mobile-first site that shows the services and past work with photos. Every page has one-tap buttons to request a quote on WhatsApp or call.
- 02
Measurement
Tracking that reports every WhatsApp and phone lead to Google Ads as a conversion, so Google can optimize ads toward people who actually get in touch.
- 03
Advertising
A Performance Max campaign with a daily budget, shown to people in Istanbul looking for cleaning services across Google Search, Maps and YouTube.
- 04
Optimization
Weekly budget and targeting adjustments based on incoming leads.
Results (7 weeks)
- 963
- Leads
- 19.94 TRY
- Cost per lead
- 11.8%
- Conversion rate
- ~20%
- Leads that became jobs
- ≈100 TRY
- Ad cost per customer
1 in every 8-9 clicks became a lead
About 190 new customers
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